03. FRESH LIFESTYLE
The term Fresh can be found in many places today, from lifestyle coaches to the cosmetics industry. It means both the use of fresh and natural ingredients from a nutritional point of view, products made without synthetic ingredients and added artificial preservatives, and unprocessed foods.
In regards to beauty and skin care, it also means products made using fresh ingredients and form-breaking manufacturing processes that do not use synthetic materials, but staying natural is their main goal, preserving the natural properties of the skin. Yet the most important thing about the term Fresh is that the products are not only natural in their ingredients, but the effect they cause is also refreshing.