Many people struggle with difficult to manage, dry, dehydrated or creatine-deficient hair. This makes everyday life difficult, as combing is not pleasant, hair lacks shine and elasticity. In such cases, it may be necessary to start the regeneration of the hair structure with a treatment. In order to carry out the process of hair texture regeneration properly, we need to know the structure of the hair shaft.


A hair shaft consists of three layers: the hair shaft is the innermost layer, which is a soft marrow.

The second is the cortex: the more solid layer surrounding the marrow, which gives the hair shaft its elasticity and strength. A well-maintained cortex is one of the factors that determine, for example, how flexible and resilient your hair is.

The third layer is the outer layer (the cuticle), which protects the hair shaft and is made up of colourless, dull, flaky epithelial cells on the outer surface of the hair shaft. The healthier the cuticle, the shinier and silkier the hair shaft. However, if the layers are damaged or appear to be lacklustre, the hair shaft dries out and the cuticle becomes raised, making the hair texture brittle.

We talk about hair regeneration when we want to make up for creatine deficiencies or water deficiencies.   All the treatments, shampoos and conditioners on the market are designed to do this, but there are many fancy-named products and treatments. These often list ingredients that do not even exist, nor is there any information about them on the Internet. That’s why we don’t even know what effect it has on our hair in the long term!


The hair structure regeneration treatment is now at a 50% discount for our guests on Open Days! Ask your hairdresser or your nearest salon for the price!  We hold an Open Day once a month, if you would like to take advantage of the discounts, check out which salons are taking part in the Open Day at the link below.

Next Open Day 1. September 2022


Hair should be diagnosed before the hair structure is regenerated, as this will help us to determine what type of problem your hair is suffering from: lack of keratin, dehydration or just frizzy hair that needs special care. We can also tell if the hair is healthy and does not need any intervention.

97% of hair is made up of a protein called keratin, which is responsible for the elasticity and strength of the hair, and 3% is water, making hair 97% protein. So any process (e.g. bleaching, colouring, ironing, curling) will affect the protein and disrupt the different molecules.

A simple aqueous stretching test can be used to easily assess the damage to the hair’s protein content. Healthy hair can elongate up to 30% when wet, and when released, will immediately spring back to its original length. Hair lacking protein is characterised by the fact that it can stretch up to twice as much when stretched in the wet, and when released, does not bounce back but remains in its elongated form. Hair strands can easily break off in highly protein damaged hair. And hair that is water deficient will not elongate at all. They remain stiff and can break in two without stretching. It is common for a strand of hair to be water-deficient near the roots and increasingly protein-deficient towards the ends. In such cases, a combination of moisturising and protein products is needed.

For hair that has been bleached a lot, protein deficiency may already occur at the roots. In this case, moisturising is pointless until the structure is strengthened.


Treatment can help if you have identified that your hair is creatine deficient or dehydrated. For these problems, the hairdresser will use products appropriate to the condition of the hair. The treatment is recommended for chemically damaged, coloured, bleached hair, hair that is not suitable for colouring, split ends, dull, lacklustre hair, hair that has lost melanin, curly, brittle and lifeless hair. We also recommend the treatment for UV damaged hair, hair damaged by chlorine or seawater, thinning hair without volume, aging hair, lifeless hair, hair loss and hair texture regeneration.

The treatment is available at Oxygeni Hair salons, where you can now benefit from a discount on hair texture regeneration! The treatment should be done at least 3 times for the best results, but your hairdresser can give you detailed information depending on the condition of your hair.


For home hair care, we’ve prepared a little help for you to assist in deciding which type of products you need that will best alleviate your problem! Choose the right category and read more about our home hair care routine!